Digital Data Analyst - Sr Google Analytics
Come be part of a unique, creative fashion company, known for its style, friendliness, humor and fun! Help lead the company’s transformation into a data driven, modern retail and digital powerhouse. They are hiring the best analytical talent to transform the company from a traditional retailer to an omnichannel, insights driven company over the next 5 years. Are you ready for the challenge? 😏
What will you do?
Top data scientists, digital analysts, data engineers and market researchers are coming together to produce insights that will transform the way people buy, sell, and make products.
As part of the Global Analytics Team, you will work with some of the best minds in the business, recruited from the top universities 🎓 in the world. You will sit at the intersection of technology and retail, bringing the two industries together with innovative solutions that work at scale. You will be inspired by experienced industry leaders and work on open-source platforms in the fast-paced, diverse environment that is Fossil ⌚. Our Analytics Team has won industry awards that recognize the cutting edge quality of our work from the American Marketing Association and the Association of National Advertisers (you can watch the video here and know some of your data-mates😍).
In this role, you will have “hands on experience” in Google Analytics, Google Tag Manager and JavaScript (creating events & triggers). You will be hands-on with analysis, research, and testing within Google Analytics. And you will get the chance to build relationships with many teams within our global organization.
We are in the middle of migrating from Universal Analytics to GA4 and are looking for a team member who will help guide and work on this process. We will be building out Data Studio dashboards and other helpful resources for the business teams.
You will also be involved in implementing tags within GTM, troubleshooting current tags, and maintaining a high level of security within all tagging on our sites.
Your evolution
In 1 month
You will have already met our team, and your primary stakeholders in other teams. You will have caught up on the digital analytics architecture (GA, GTM), data layer and how it works. Furthermore, you will have all the necessary systems access and documentation. Initial projects will include implementation of GA4 (migrating from GA360) and server-side tagging for key media partners.
Your responsibilities
Serás la persona experta en analítica digital y tecnologías de etiquetado, en todas las regiones y marcas (GTM, GA, capas de datos)
Desarrollarás eventos y triggers personalizados con JavaScript en GTM
Garantizarás la integridad y precisión del entorno de etiquetado monitorizando continuamente las etiquetas, tanto manualmente como con herramientas automatizadas
Solucionarás problemas relacionados con etiquetas en todos los sites
Trabajarás estrechamente con el departamento legal y de seguridad para mantener un entorno seguro en todos los sitios y regiones
Ayudarás en la formación de usuarios en Google Analytics GA4 en todos los departamentos, marcas y regiones, apoyando el negocio de comercio electrónico global
Proporcionarás información y recomendaciones prácticas que mejoren la experiencia del sitio y aumenten los ingresos y otros KPI
Establecerás sólidas alianzas de trabajo con áreas relevantes del negocio y equipos globales (Marketing, Brand, Merchandising, Product Development, Creative, Copy, etc.)
Realizarás un análisis profundo de varios temas, como el análisis de navegación, la búsqueda en el sitio, la revisión de contenido, etc.
Revisarás los problemas de compatibilidad entre navegadores y propondrás soluciones alternativas
Estarás al tanto de las nuevas tecnologías de digital intelligence (gestión de datos, análisis y optimización), las mejores prácticas de la industria y los avances en la analítica digital para garantizar que el equipo siempre brinde soluciones avanzadas e innovadoras centradas en la mejora del rendimiento para los clientes
How will you do it?
Fossil Group has offices spread across the world. Our analytics team has members in the US, Canada, India, Spain and Switzerland, so you’ll do it:
- 100% remotely from anywhere in Spain
- With autonomy, day to day, but coordinating ideas and efforts with the team
- With great pros from different countries (in their corresponding time zones) and cultures who communicate with each other in English
- We will have weekly virtual meetings to ensure collaboration, communication and team building
- On a bi-annual basis we may do in person meetings in Barcelona, Spain or Basel, Switzerland for team building, training, collaboration and innovation purposes
- These meetings combine working meetings and presentations with fun activities
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When will you work?
You will have a flexible schedule. You will have to bear in mind the team you work with, including stakeholders in multiple time zones, but you will have autonomy and flexibility to adapt your working day to your personal life. You will need to have availability for meetings between 3pm and 6pm Spain time, the overlap time with the teams in Texas, US (Central Standard Time).
Día laborable
Jornada completa
Vacaciones
26 días
Jornada laboral
FlexibleWhere will you work?
Remote
This position is 100% remote from anywhere in Spain, so as long as you are sure you have a good connection, it doesn't matter where you are working from!
From time to time we’ll meet up, so we'll invite you to get to know each other in person and celebrate.
We also have an office in downtown Barcelona if you wish to go there to hang out with co-workers once in a while (but it’s optional).
Who will you work with?
At Fossil you will work with multiple teams and leaders within our global organization. Some of the leaders you will work with are listed below. We are one big family and we all work very well together.
- Damian Fernandez Lamela (VP - Data Science and Analytics) is a great leader within our organization. He leads the global 🌎 analytics team consisting of Data Science, Market Research, Digital Analytics, CRM, Data Engineering, Market Share Data and more.
- Deepa Iyer (Director - Data Science and Market Research) leads our Data Science and Market Research 🕵️♀️ team. This includes studies to help with product development, marketing and pricing. The work her team does helps support our entire ecosystem.
- Marcela Gutierrez (Director - Digital Analytics) is based in our EMEA office and has been with Fossil ⌚ for close to 9 years. Her team manages digital analytics insights and customer experience insights for our global ecommerce sites.
What are they asking for?
We are asking for someone who has experience working with ecom development teams, understanding time constraints and dependencies with other departments. Here are some of the requirements that you should meet:
- 4+ years of experience, at least 2 years in digital analytics and 1 year in GTM (Google Tag Manager)
- In-depth knowledge of Google Analytics, understanding of all aspects of analytics tool (pathing analysis, cohort analysis, segmentations, sequential segmentation and analysis, etc) to make sense of online behavioral data and generate insights
- Technical experience with digital tagging, solution design, data layer, tag management systems and analytics platforms implementations
- Programming experience, JavaScript & HTML
- Advanced Excel and Powerpoint skills
- Ability to clearly communicate capabilities, opportunities, and recommendations to both technical and nontechnical audiences
- Excellent presentation skills and ability to construct a cohesive, visual story
It would be great if you also have:
- Ability to understand larger business needs and the application of digital analytics to address them
- Google Analytics certifications or advanced degree
- Experience with data visualization and Google Data Studio
- Salesforce Marketing Cloud and Commerce Cloud experience
- Proactive approach to data exploration and opportunity identification
Technologies
Non-negotiable
JavaScript
Intermediate 
HTML
Intermediate 
Google Tag Manager
Advanced 
Google Analytics
Advanced
This would be good
Google Data Studio
Intermediate 
Google Cloud
Basic
This gives extra points
Microsoft Excel
Intermediate 
Salesforce
Basic
Other skills
Non-negotiable
Analytical thinking
Continuous learning
Adaptability to change
This would be good
Mentoring ability
Attention to detail
This gives extra points
Proactivity
Good written communication
What are they offering?
💰 €40/month to compensate for remote working + Spot Bonus of €200 as compensation extra equipment
🕓 Flexible working hours (except for the contact hours with the team indicated in “When you'll work”)
💻 By default, the team works with Windows laptops, but some folks like Macs
🏖️ 26 days of holidays
🗺️ There’s no established career path. The managers are responsible for helping members in their team to grow into the positions that they’d like
💂 They have extensive professional development online classes available
Perks
Budget for training
Health insurance
Internal training events
Extra holidays
Welcome pack
What the FAQ?
Por razones adminsitrativas no es posible en este momento ;-)
Un proceso típico en Fossil tiene estas fases:
- Screening (Lindsey)
- Prueba técnica (Aaron/ Nick)
- Entrevista con dos miembros del equipo (Deepa/ Marcela)
- Entrevista final (Damian)
¿A cuál de todas prefieres ir? Tienen oficinas en muchas ciudades... Pero la respuesta es NO.
Esta posición es remota y no se espera que tengas que ir a las oficinas.
De vez en cuando, eso sí, les gusta juntarse en persona para hacer team building.